Strategy without insight is just a guess.
At Strategic Business Optimization, we believe smart decisions start with sharp insights.
Market and industry research are one of the most overlooked and most powerful tools in building a business that’s profitable, scalable, and built to last.
Yet nearly 80% of businesses launch without doing any formal research, and studies show that up to 60% of business failures could be prevented with proper market analysis.
Research removes the guesswork.
It gives you the evidence to validate demand, understand your ideal customers, and spot both gaps and opportunities in your industry—before you spend time and money moving in the wrong direction.
Our research helps you:
- Identify profitable customer segments and unmet needs
- Analyze trends, pricing, competitors, and market dynamics
- Make smarter decisions around strategy, marketing, and positioning
- Avoid blind spots that can derail your launch or scale-up
In short, it gives you clarity, confidence, and a data-backed path forward.
We offer primary, secondary, and tertiary research to match your business stage and decision depth.
Explore the research types below:
Tertiary
Tertiary research provides clarity before commitment.
It synthesizes existing research into high-level insights that help you quickly understand your industry, market landscape, and growth potential.
Tertiary research is recommended in the early stages of planning, when direction and understanding matter more than deep analysis.
It delivers strategic context, trend awareness, and guidance, so you know where to focus before investing further.
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Secondary
Secondary research builds the foundation for informed decision-making.
It analyzes existing, credible data that has already been collected by trusted sources to understand your market, competitors, pricing, and industry dynamics.
Secondary research is recommended when you need data-driven validation to support strategic decisions without the time or cost of collecting original data. It delivers evidence-based insights that help you assess opportunity, reduce risk, and position your business competitively.
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Primary
Primary research starts where secondary research ends.
It collects original data directly from your target market to answer questions that secondary research cannot. Primary research is recommended when decisions require original, real-time insights from your target audience.
It delivers exclusive insights competitors can’t access.
Due to its custom nature, primary research is scoped and priced separately.
Tertiary Research Foundations - $649.99
A high-level view of your industry, helping you understand where your business idea fits before making major investments. This package synthesizes existing market insights into a clear, strategic overview—giving you direction, clarity, and confidence to move forward.
Includes:
• Industry overview and trend summary
• High-level competitor landscape
• Target market overview
• Opportunity and risk identification
• Strategic implications and next steps
Turnaround time: 3 - 5 business days
Ideal Outcome: You gain clarity on where you’re headed and whether deeper research is warranted.
Secondary Research & Competitive Analysis - $1,549.99
Data-driven insights using credible secondary research to support informed decision-making. This tier moves beyond surface-level understanding into measurable market dynamics, competitive positioning, and pricing realities.
Includes:
• Market size and segmentation analysis
• In-depth competitor benchmarking
• Pricing and positioning analysis
• Demand indicators and customer behavior insights
• Tertiary research integration
• SWOT or PESTLE analysis
• Strategic recommendations
Turnaround time: 7 - 10 business days
Ideal Outcome: You gain confidence in how to enter, compete, and position your business within the market.
Primary Research - Starting at $6,000
Includes survey or interview design, real-time data collection, and actionable insight reporting. Final pricing depends on methodology, sample size, and analysis depth. Request a custom proposal for your use case.
Methods May Include:
• Customer or prospect surveys
• 1:1 stakeholder or customer interviews
• Focus groups (virtual or in-person)
• Usability or concept testing
• Pricing sensitivity research
• Pilot or beta feedback analysis
Best For:
• New product or service launches
• Pricing validation
• Market entry decisions
• Brand repositioning
• Investor-ready validation
Use Case: Validation of a single strategic question (e.g., pricing, demand, concept fit)
*Please note that this service is not included in our referral program.